1. What means what?
“Anonymous Information” means information that does not identify, and cannot reasonably be used to identify a specific individual. When anonymous information is directly or indirectly associated with personal information, this anonymous information is treated as personal information.
“Information” means collectively all information that you or your device send to us via the CPI3e app, including information automatically collected by us.
“Personal Information” means any Information that identifies (whether directly or indirectly) a particular individual, such as the individual's name, postal address, email address and telephone number. “Personal Information” can (in some cases) also include a persistent identifier that can be used to recognise a user over time and across different websites or online services e.g. an Internet Protocol (IP) address.
2. What does this policy cover?
3. What sort of information does the CPI3e app collect?
3.1. You are not required to register with us to use the CPI3e app although you may be required to register with your app store. We do not knowingly collect any Personal Information from a user when she/he uses the CPI3e app, other than “persistent identifiers” (such as IP addresses and mobile device IDs). We also collect Anonymous Information from users. If we learn that we have inadvertently gathered Personal Information from a user (other than “persistent identifiers”), we will take all reasonable measures to erase such Personal Information from our active records and servers but we may not be able to delete information that resides in our archives or on back-ups.
3.2. The Information which the CPI3e app collects from you is the following: when you use the app, our servers will automatically record information that your mobile device sends or transmits, including the following:
a random ID (see below),
the Internet Protocol (“IP Address”) which is linked to your device,
the make and model of your device (including operating system version),
the version of the CPI3e app being used,
your user settings, and
anonymised information about your use of the CPI3e app.
3.3. The random ID referred to above is a unique installation ID generated by the CPI3e app when it is first run on your device. The ID is a random number, seeded from the system time and does not identify you personally. The ID is stored in the app’s storage directory on your device.
4. Our use of Information
4.1. We may use the Information we have collected for all or some of the following purposes:
to ensure that you are able to use and enjoy the augmented reality experiences and other content available through the CPI3e app;
to monitor in a non-identifiable form how many people are using the app;
to provide service updates e.g. bugs, fixes and patches;
to develop new features and functionality;
to develop new products and services; and
generally to administer, support, improve and develop the CPI3e app, including automatically updating the app on your device and detecting, preventing, or otherwise addressing fraud, security or technical issues.
4.2. The random ID we talked about in section 3 is used to anonymously track your use of the CPI3e app in the following ways:
when you open the app;
when you perform certain actions e.g. viewing content or screens;
how long you spend interacting with the app and its features;
The ID is not accessible to other apps or sites on your device and does not track you beyond the CPI3e App.
5. Sharing of Information
5.1. We do not share any Personal Information collected by the CPI3e App with any third parties except for the people who host our servers and our technology partner, Zappar Limited. All Information is automatically collected by Zappar through the CPI3e app. Information collected by Zappar is then shared with us in an aggregated non-identifiable form. Information will also be used by Zappar for the purposes described above and in connection with the development, improvement, support and promotion of its own Zappar products and services.
5.2. There may also be circumstances where we have no choice but to give your Information to an outside party such as a legal or regulatory authority. This is because the law says that we must provide the Information.
Information security is of great importance to Carol Philp, Inc. DBA CPI Creative and to protect your Personal Information we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Personal Information collected via our CPI3e app.
6.1. We will retain your Personal Information for the duration of your use of the CPI3e app and for a reasonable period thereafter for backup, archival and/or audit purposes or for as long as the law otherwise requires.
7. Your rights
You have the right to ask for details of any Personal Information we hold about you. If you would like details please email or write to us at the addresses shown below. We may make a small charge for this service.
9. How do I contact Carol Philp, Inc. DBA CPI Creative?
POLICY LAST UPDATED: April 2021